Why Platinum?

Platinum is a gorgeous white precious metal with incredible heft and density. This metal holds diamonds very securely (it shifts and bends instead of cracking or breaking) and it does not lose metal when it scratches. It feels different, too, because it is heavier, giving a feel of luxury. If you hold a platinum and a gold ring in separate hands you will feel the difference. Platinum will stay white for its lifetime. Over time, with everyday wear, platinum jewelry gains a beautiful patina which gives it a unique character.